OUR STORY AT MAKE ROOM CO.
We founded a firm to help others feel less overwhelmed—until the growth began overwhelming us all.
Basket Case started because we were both running around like basket cases, balancing work and family. As co-founders of these brands, we felt the name was a playful and honest reflection of our journey.
Over time, Basket Case grew into a hub for marketing and strategy. We became the duo capable of seeing the full picture and making pieces work, eventually expanding all entities under Make Room Co.
But as we evolved, helping everyone else feel less scattered started making us feel scattered again. We were producing everything, carrying every detail, and realized we needed a new way to lead our brands.
That shared insight became Make Room.
What Changed
We did not stop caring about our clients or lose our ambition. We began asking better questions. What work truly requires us? Where do we create the most value for our brands and our partners?
Make Room Co. is built around helping other leaders ask those questions before fatigue makes the decisions for them.
Both of us bring decades of combined experience across content strategy and leadership to every brand under the Make Room Co. umbrella, ensuring that our clients receive a trusted creative partnership.
Experience
We bring extensive experience across content strategy, B2B and B2C marketing, and brand messaging. As co-founders, we lead with expertise in digital strategy and community partnerships, bolstered by our background as a certified Social Media Strategist and our operational leadership across all entities.
We have worked inside organizations, co-founded this agency, built websites throughout the region, and grown Basket Case into a trusted marketing anchor for our community while directing the vision of our brands together.
A Shared Mission
We didn't start this journey to become typical consultants. We started it because we saw missions get lost in the noise. Our 'why' is rooted in the belief that clarity is a form of kindness—for us and our clients.
It’s about more than just checking boxes; it’s about making sure our clients are checking the right ones. We want to help you find the space to breathe and the focus to lead with intention rather than just reacting.
When we work together, we aren't just building a strategy; we are building a container for your vision to grow without burning you out in the process.
How We Work
Our process is collaborative, intuitive, and deeply focused on your unique business DNA. We start with where you are and map out exactly where you want to go, removing the friction at every step.
• Shared Discovery
We dig into the roots of your challenges to find the opportunities hiding underneath.
• Strategic Roadmapping
No cookie-cutter templates; only plans built specifically for your goals and lifestyle.
• Honest Collaboration
Direct feedback and clear paths forward every time we speak as partners.
• Continuous Growth
We test, learn, and adjust to make sure the strategy works in the real world.
• Long-term Vision
We are with you for the long haul, helping you adapt as your vision expands.